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Pavilion was born in January 1997 and the first product was launched under the Musicguard brand - musical instrument and equipment insurance. The future of the business was to develop niche market opportunities as well as building an extensive range of policy options for musical instruments and equipment. In late 1998 Cycleguard was launched, providing insurance for cyclists and their bikes, and then later in 1999 our camera insurance solution for photographers followed under the title Photoguard. In late 2003 it was decided that to aid further expansion, the holding company, Pavilion Insurance Network Plc would float on the alternative investment market (AIM) of the London Stock Exchange. The company listed on 17th June 2004. Pavilion has a range of products, including Tackleguard insurance for anglers, and a student insurance portal under the Studentguard banner offering all of the company's product areas, but packaged specifically for students. More products are in development and Pavilion has an impressive list of registered trademarks and web domains in readiness for a continuous roll out of niche market insurance solutions.